ION is an amazing new battery powered ice auger. Scales Advertising called and said “in this commercial we must see ION in action.” However, ice was melting early and fast in Minnesota. To make this commercial a reality we quickly chased down the last of the “safe” ice. Within a few hours of finding a location the whole crew and clients were off to Ely, Minnesota. Once back in the office, editor Matt Pankratz designed the motion graphics and cut a spot that brought a smile to the client’s face.