Minneapolis, Minnesota
Video Production Company
Once again MMG had the pleasure to work with Mathews Inc on their Product DVD. The Helim bow is the star of this year’s DVD, as well as the great Mathews Pro Staffers that help MMG make this DVD come together. The DVD is over 2 hrs long with great information about Mathews bows and 19 hunts from around the world. Check it out at your Mathews Retailer.
Each year we have the pleasure of working with Mathews to introduce their new bow. This year they introduced the Helim. We took our In-The-Field footage, music and VO, then added a two minute animation done by FUSE, to mold this punchy 30 second commercial.
This web video was created specifically for the Mathews Inc website. Their direction… make it gritty. We have to admit that we enjoyed doing just that. All filming and editing was handled by MMG.
Mathews not only makes great bows but they have awesome Camo – Lost Camo. It really helps you when you need to be lost in the woods. After flushing out the idea with Mathews, we spent a day filming in the woods, then handed the footage to our editors. Mahoney Media Group then cut together this “Where’s Waldo” styled commercial to a great piece of music.
Mathews’ Z7 bow is their most popular bow to date. Because of that, they wanted to create a new commercial to highlight the why behind it’s success. Director Tim Mahoney worked with the client to come up with the concept “It all comes together”. The effects filled commercial was then filmed with the Canon D7 still camera giving it a beautiful feel. The editing, effects and compositing was then completed in house by editor Chad Greene.