Mathews’ Z7 bow is their most popular bow to date.  Because of that, they wanted to create a new commercial to highlight the why behind it’s success.  Director Tim Mahoney worked with the client to come up with the concept “It all comes together”.  The effects filled commercial was then filmed with the Canon D7 still camera giving it a beautiful feel.  The editing, effects and compositing was then completed in house by editor Chad Greene.

Z7-It All Comes Together

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