{"id":1984,"date":"2013-01-15T15:59:25","date_gmt":"2013-01-15T21:59:25","guid":{"rendered":"http:\/\/beta9.mahoneymedia.com\/?p=1984"},"modified":"2017-10-25T12:30:15","modified_gmt":"2017-10-25T17:30:15","slug":"the-sportsmans-guide-shop-on-line-hunter","status":"publish","type":"post","link":"https:\/\/mahoneymedia.com\/beta9\/the-sportsmans-guide-shop-on-line-hunter\/","title":{"rendered":"The Sportsman&#8217;s Guide &#8211; Shop On Line (Hunter)"},"content":{"rendered":"<p>The marketing goal here was to drive customers to the website.  Tim Mahoney came up with the concept of showing a guy with a big computer screen looking at hundreds of products. This way the viewer gets a taste of the huge assortment of products available at The Sportsmans Guide.  Matt Pankratz re-created the website and did all the action on the computer in After Effects.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/EqnMhZK25iE?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing goal here was to drive customers to the website. Tim Mahoney came up with the concept of showing a guy with a big computer screen looking at hundreds of products. This way the viewer gets a taste of the huge assortment of products available at The Sportsmans Guide. Matt Pankratz re-created the website&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,92],"tags":[224,272,204,103,98,209,205,248,79,277],"class_list":["post-1984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-tv-commercials","tag-t1","tag-t2","tag-2d","tag-accessories","tag-apparel-2","tag-compositing","tag-graphics","tag-outdoor","tag-sportsmans-guide","tag-swagger-demo"],"_links":{"self":[{"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/posts\/1984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/comments?post=1984"}],"version-history":[{"count":6,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/posts\/1984\/revisions"}],"predecessor-version":[{"id":2121,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/posts\/1984\/revisions\/2121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/media\/1986"}],"wp:attachment":[{"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/media?parent=1984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/categories?post=1984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mahoneymedia.com\/beta9\/wp-json\/wp\/v2\/tags?post=1984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}